Sandra Brown-Pinnock is the founder of “Haireverlasting” Distributor and the creator of the “Xsandy’s” brand of hair extensions. She is ambitious and tenacious individual who enjoys being able to work with manufacturers in producing the highest quality hair used for my brand of extensions. (XSANDY’S)
Having worked in mental health for over 15 years, she then moved into owning and running a social care organisation for 8 years. She has always had an interest in the hair extension industry. She noticed that the industry i.e. the manufacturing and distributing sections of this market within the UK and Europe, had virtually no Afro-Caribbean owners and felt that it was time for a change. She also understood what it took to succeed in this competitive commercial environment.
During her time of running my social care homes (over eleven homes in total) with outreach support, she had worked with commissioners and placement officers in securing placements for clients to my homes. She was also instrumental in working with and motivating so-called “difficult to place clients” to move on to complete independent living.
In 2006 she opened a high-end hair salon and aspired to be the first Afro-Caribbean woman to own a hair extension manufacturing company for women of all ages. She observed first-hand, that there was a need for good high quality human hair extensions that would not tangle and or shred.
In 2008 she then decided to start manufacturing my own brand of hair. Thus thebusiness was born. In June 2015, she decided to open a retail store inside the Lewisham shopping centre, the reason being that she became frustrated at the lack of adequate knowledge of hair and hair products that should be recommended for use on various Afro-Caribbean hair types by retail outlet. She also observed that most of the retail outlets in South East London were not owned by someone of African/Caribbean decent and wanted to make a change to this.
A year later, 6th June 2016 marked a double celebration for the business with the first year anniversary of Xsandy’s store in Lewisham being the opening and the opening of my second store in Peckham Rye Lane. Her aim is to inspire other African and Caribbean businesses to persevere in the pursuit of their dreams.
Sales & Marketing Director
Hair Everlasting Wholesale Hair Manufacture/Distributor of Xsandy's Brand